As I grew older and became more mindful of my lifestyle and consumption habits, I started searching for jewelry and home objects that were not only beautiful but also deeply functional and offered added benefits. It saddened me to see the same uninspired designs repeated everywhere—none embracing originality or sustainability. Since my daily life revolved around yoga, meditation, and wellness, I wanted the objects around me to reflect that same energy and adapt to my lifestyle.

That’s how the idea for Sinceda was born — jewelry that is natural, soft, comfortable, sophisticated yet innovative, made with natural yarns and adorned with genuine stones believed to hold spiritual power. The same philosophy applies to our home decor: lamps, frames, and tableware that are not only unique and versatile but also innovative and respectful of the planet. More than just design, Sinceda crafts beauty with depth and intention.

Ever since I can remember, I’ve been driven by the thrill of bringing ideas to life—whether engineering intricate fashion pieces or handcrafting jewelry. Growing up in a family of watchmakers and artisans, I inherited a deep respect for precision and a love for working with precious materials. Our heritage in coral and gemstone jewelry inspired me to honor that legacy by incorporating these treasures into my own designs. But my creativity isn’t confined to thread and stones: I also lose myself in shaping clay, molding each form until it reflects the story I want to tell. Every piece I make—be it a necklace or a sculpted ceramic object—is a testament to my journey toward emotional empowerment and mindful awareness. For me, creation is more than a craft; it’s a path to self-expression, connection, and purpose. For this reason, I am committed to sharing the joy with my community so other women can experience the same creative fulfillment and let their beautiful talents emerge.